Oppose the standards of conventional fashion and assert the artistic desire to express individuality.

Trend Mood
The signature is a reinvention of classic codes through intensely radical expressionism – thus creating future perfect abstraction. The agenda is pure audacity and edge, customised to retro modernism with assertive style and loaded charisma.

Shape & Form
Couture Allure is the essence of bold, expensive signature haircuts, billowing dome shapes with structured volume.

Cut & Styling
Hair and cut take on unexpected volume to become impressive sculptures. The styling is sophisticated and absolute. All hair lengths can be expressed within this trend with the focus always on controlled, opulent, highly polished styling with maximised shine.

Colours
Colours range from velvet violets, cherry reds, and majestic blues to white and new black-rouge noir.