SCIENCE BEHIND MAGMA

Oxyresistan® describes the unique characteristic of the dyes, which have been newly discovered for use in haircare products.

How it works
Active substances penetrate the hair and the cuticle is slightly opened.

Lightening
The pigments of the natural and coloured hair are broken down by the active oxygen. The hair lightens.

Colouring
During the lightening process direct colour dyes deposit on and within the hair. The desired level of toning takes place.

Sealing in shine
Magma Color Complete closes the hair cuticle and securely stabilises the pigments within the hair. In this way the intense shine and the vibrancy of the high lightening colour are protected.

Plugin needed

A video about Magma is visible here, if a proper Flash-plugin (min. version 6) is installed and Javascript is enabled.
To download the Flash-Plugin, please visit WWW.ADOBE.COM
Wella Professionals UK
For Hairdressers