What's new and different?

NEW & OPTIMIZED FORMULA
PROVEN IN EXTENSIVE SALON TESTING WITH MORE THAN 500 CLIENTS

Improved colour results: up to 57% more multi-facetted colour*
Improved shine: up to 63% more shine*
Improved colour uniformity through lengths and ends
Improved tone durability: no tonal shifting
Improved fragrance

* compared with untreated hair

HOW IT WORKS New Color Touch represents the highest standards of technical excellence, delivering stunning new levels of multi-facetted colour through its new Light²Color Complex.

UP TO 57% MORE MULTI-FACETTED COLOUR Natural-looking colour is a result of different tones

A sophisticated mix of three different types of light-reflecting colour ingredients:

Oxidative colourants – partly penetrate the hair’s fibre for lasting colour richness
Direct dyes – deposit within hair’s cuticle for superb shine and colour brilliance
Glimmer pigments – their crystal structure is highly reflective

UP TO 63% MORE SHINE Only the shiniest hair can reveal optimum levels of beautiful colour

Changing the way light interacts with colour:

Fibre proteins smooth the hair, creating a flatter surface that reflects light better.
Natural lipids leave hair exceptionally shiny, brilliantly illuminating colours in different lights.
The caring, ammonia-free formula is so gentle, it won’t compromise the hair’s natural, internal structure - for healthy looking shine.

The state-of-the-art Light²Color Complex creates irresistible plays of light in the hair. Results are breath-taking as hair’s natural highs and lows shine through for outstanding iridescent, hypernatural colour results.

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