Trend Vision Techniques

How to define a trend? Working in collaboration with renowned global trend forecaster Carlin, Wella Professionals is informed by Carlin’s trend intelligence, inspired and invigorated by the new, emerging directions. Sharing this invaluable knowledge with a group of international hairstylists, Wella Professionals identifies pivotal trends and the hairstylists transform them into our four key trends for 2008.

Wonderland, Mineral Splendour, Factory Lyrics and Couture Allure represent the Wella Professionals key trends for 2008.