Merchandising

Merchandising is the way you arrange your salon and your displays to make the customer meet the product.

Merchandising:
- Ensures a supply of professional hair care products to your costumers
- Increases your salon sales marginal earning at fixed costs
- Increases your employees income through paying a sales commission
- Creates an ambiance
- Tells a product story and enhance the client experience

Merchandising creates a unique identity for your salon and displays the products on sale

Step 1 The Building exterior

Should optimize the path by which your customers can be lead to the merchandise

Must be recognizable from the outside as a salon
Should convey the image and the expertise of your salon

Step 2 The Shop display

Demonstrates the Product Offer expertise of your salon

Draws casual customers into your salon
Provides special purchase impulses
Should be updated at least one a month

Step 3 The Service area

Ideal for the presentation of products. Ensure merchandise is very close to your customer

Attractive presentation arouses curiosity and interest
You can specifically integrate products into consultations

Step 4 The Cashier area

Ideally suited for typical promotional offers like twin packs and price-off offers, periodic offers and new products